After deciding on a head mast to develop, I created 10 more designs inspired from my choice. Looking at the layout I had gone with, I could see that it was difficult to balance the white space between the letters no matter what type of font I used. Bold fonts definitely gave the head mast a bigger impact as it stood out and would be easily visible on the cover of a page. It is stronger and more noticeable making a powerful image. After a few attempts at changing the spacing between the letters and making it appear more in balance, I came up with a completely different design which I have decided to settle with. This is the fourth design down on the left column. I feel this has a much snugger fit in the layout, making all the letters interact with each other. The L is out of place, giving it the post-modern twist I was looking for, where as the layout as a whole is organised, referring to the modernism era. As the L is laid down, it acts as an underline, with the segmented end acting as a full stop. I really this this is a strong head mast and so I have neatened this design up and finalised it to use as the head mast for my New Visual Language magazine.