As part of todays task for this module I paired up with Rowan to create a PDF giving advice on securing a placement. We had 6 tasks, these included:
Identify how to find companies which may be interested in taking you on a placement
Consider the best way to make first contact with these companies
Putting together & designing a portfolio
Showing this portfolio to the companies you are interested in
Obtaining useful feedback
Following up on your first contact
We decided to split the tasks in half and research individually. I have created mind maps which I will expand from to create a PDF file for each topic which we will then follow up by creating a document on Issuu.
“My work is, somehow, a suggestion about life: the text can’t be erased, but you can turn the page if you want to. I prefer not to fix my works in time and thus I always try to create works with movement. The everyday life is basically anchored to the past, therefore both our present and our future are strongly bound to our past experiences. I use the metaphor of the antlers to convey the idea of animal instinct, the pie as a symbol of traditions (the rules of the home, education and any other element imposed to determine the compression of our psychology towards the eventual imprisonment of the being), the metaphor of the burning fire with limpid flames that symbolizes our ability to see, to warm up ourselves, to materialize a dense black smoke as a symbol of dictatorship, censorship and obscuration.”…
Here I have created a mind map to allow us to see what platforms we could use to help local businesses reach potential customers. I have looked into different the main different types of businesses we came across during out research that appeared would benefit from a complete rebrand. I found that food based businesses could use a wide variety of outcomes to promote themselves, along with Supermarkets and general stores. Fashion and Beauty followed close by, however we will now look at which stores are in most need of a refreshing look.
Our new brief requires working together as a group to gather research and information about Huddersfield centre and local independent businesses. In order to complete this and work effectively, I have created a new blog so we can document our work and share research. After looking into poor and good branding, promotional techniques and success of businesses, we will decide on a company which would have great benefit from a rebrand. We will then work individually to come up with a new range of promotional material and logo design which I will post on this blog. However, you can find all the collaborated research by clicking the link here.
I have decided that typography would be more effective for my format and would have a nice crisp look against the glass jars. It will also make more effecient use of the space I have available. Looking at my sketches, I have come to the decision that a landscape design would be more effective that portrait as I will be able to make the type larger, rather than squashed up on a small square of the canvas. A landscape layout would allow me to spread my design across the jar and cover more of an area, while also been more ledgible. Bold fonts and larger fonts would also work best, and I like the idea of keeping things interesting by mixing up fonts, styles and colours to portay the tone of the saying.
Experimenting hands on with collaging made me think more about how effective type would be rather than creating a busy image on such a small space. Instead I have chosen to move on from collaging and begin looking at lettering and layout. The area on the jars is very small and so using text as the main feature, – basing it around the Yorkshire dialect, would be a much more effective approach and more visible. I quite like this idea and i’m unsure whether to keep the type in sync with each other or vary the font to suit the context of the quote. I think they would be more appealing to match as a set, however I will play around first with different styles to see which has a stronger outcome.