Recently I attended a lecture with Peter Norris with covered the basic principles of the relationship between business and design. We mainly looked at what actually feeds into deign and problems we may encounter. When designing we look at who our target market is, then begin our research. We had to consider the ethical and social issues as well as macro environment issues (big economies!). On the business side we have to think about the market issues such as market segments, real mark issues, and the end user aspects.
In Norris’ lectures he often refers to Shannon & Weavers communication theories. Here we looked at their model of communication diagram which examples how we send and receive messages while there is also the risk of interference. It shows how we must reinforce messages multiple times to support our ideas and give an understanding to people otherwise the message may got lost of they may not be able to hear/read/decode it. During this process we must think about the context and type of message we are trying to send. Is it long or short? Simple or complex? What is the reason for the message? If the consumer doesn’t pick what we are trying to say up then they would just bin it. If they do they may accept it and store it, if they understand but disagree then they can either chose to accept or reject it, but hopefully this would always feedback to the sender.
During this session we also took a lot of mediums and were shown several examples of ambient media and campaigns that get people involved or make a big impression. Here are some examples:
We also took a look at what effects people when they think, act and buy. Here is an extract for Norris’ presentation showing aspects that may be a factor in this:
After this, we looked at ethics such as the moral and principles that may effect a persons conduct. Above is a mind map showing that factors may influence an individuals mind set. Looking at the realm of understanding we looked at three important words:
Relativism: no universal standards, case by case basics, ‘when in rome’ attitude
Utilitarianism: judgement based on consequence of choice, ‘greater good’ is allowed
Universalism: duty based, treat others how you would like to be treated
We thought about the moral compass which was originally supplied by religion (e.g The 10 Commandments). Do people still follow these today or are they less strict about these kinds of morals. Personally I feel they are a lot less guided by these in todays designs as it’s quite normal to see something (such as nude bodies) on the cover of a magazine where it would have been seen as offensive a century ago.