Manifesto design development

April 16, 2014 § Leave a comment

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This is the design I have chosen to take forward for my personal manifesto for design. My idea is to mix punk with a clean edge. I want the title ‘manifesto’ and descriptions to be clean crisp type like helvetica, or maybe something a little more interesting or digital for the title. The list will be white text highlighted with black, the the descriptions in grey beneath to not draw away attention to the key points. The points should stand out with the contrast and boldness, and will be supported by imagery along the left side. The icons I plan to have a black and white newspaper effect/style, using relating imagery to make my manifesto feel stronger. This would also relate to the punk movement, using newspaper cutouts, however I may try and create my own from scratch and reflect the style. Another idea is to illustrate these by hand, or use a cleaner digital design. I will create a variety of rough copies until I achieve the look I am hoping for.

Manifesto design development

April 16, 2014 § Leave a comment

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Today I looked into developing my visual design for my personal manifesto. These are quick thumbnail sketches to give me an idea of a layout. I want something that looks hands-on, personalised to my style and to reflect how I enjoy working with my hands. I’d like it to be illustrated, or at least have some sort of iconography to support the text. I feel minimum text would allow my manifesto to be easy to remember and remind myself, and also is less likely to bore readers as large bodies of text can be off putting. I really like the grunge, black and white style. I have recently been looking into modernism and post-modernism, and feel I like aspects of all of them. Nowadays, design often has characteristics of both, so my design may have aspects of each era too. I partially feel inspired by the new-wave and punk era so this may be a route I will experiment with. The best layout idea’s in my opinion that I may take further are 1st, 2nd and 6th. All of which contain the main points, accompanied by relating imagery and a small body of text to describe the meaning. I feel the 6th design gives me more freedom to take it into a variety of styles, however I shall experiment with my designs until I reach a final decision.

Down by the Apple Trees

April 15, 2014 § Leave a comment

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Here is my final typeface put to use. This is to examine how well my type would work as a title or in a sentence. Personally, I feel that the type fits together well and the letters naturally slot together. I didn’t think about the spacing between letters as I was designing each one so they aren’t perfect, but with little tweaking i feel it would be sorted. I’m really happy with how my typeface turned out and by comparing the final text to the initial sketches, they are pretty similar. The text turned out much better than planned and has shown through development it has become more stronger, unified and defined.

My Manifesto

April 7, 2014 § 2 Comments

  1. There are no limits 
  2. Everything is a resource
  3. Organisation is key 
  4. Late night, everynight
  5. Repeat and repeat
  6. Mess is Okay
  7. Travel and see
  8. Experience the unknown
  9. Expand your knowledge
  10. No idea is stupid

This is my manifesto I have written to remind myself how to keep motivated and productive. It is short and straight to the point, making it easy to read and understand. I think each point pretty much explains itself, however I will expand on the ‘rules’ so that it is clear.

1. There are no limits: This means there is nothing stopping you. You can take your work as far as you make it go. You don’t need to follow rules or stay in that office. You don’t have to use the same old programs and craft equipment, try something different. 

2. Everything is a resource: Don’t stick to pen and paper or Adobe software. Anything can be put to use if you use your imagination, even that pencil sharpening in the bin or that half empty bottle of unwanted marmite.

3. Organisation is key: Be organised. Know what you want to do, need to do, and going to do. Make lists, keep a planner.

4. Late night, everynight: Stay up late. You can meet that deadline. Sometimes the best ideas come from exhaustion. Drink tea and just keep going

5. Repeat and repeat: Keep trying. It’s tiring, it’s boring, but practise makes perfect, right?

6. Mess is okay: Somethings are made to be left undone, perfection isn’t always the best result. The mess on your desk can throw a little inspiration. Been tidy can be a curse.

7. Travel and see: Go out and see the world, or your back garden, which ever you prefer. Get out doors, be inspired by nature, architecture or even the weather. Culture yourself, get some air.

8. Experience the unknown: Try something new. Do something different. Use something you despise. Learn something that scares you. Venture outside your comfort zone.

9. Expand your knowledge: Dig deep. Read, research, learn and make mistakes. Knowledge gives you an instant advantage, the more the better, the deeper the more advanced.

10. No idea is stupid: Don’t be afraid of others response. Don’t be shy. No idea is stupid, everything is a starting point. The more ideas the more you can develop from. Just go with it, and keep going

Final Typeface

April 3, 2014 § Leave a comment

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Here is my final typeface based on Kate Sutton’s illustrated tree’s. I’m really happy with the outcome, however once adding colour I felt the type lacked detail in comparison to the referenced imaged. This may be okay as once the letters and shrunk to a smaller point size, detail would be hard to see anyway. The type has a very organic appearance through colour and illustration and I feel the reference to the original image is very strongly presented. To get to this stage, I had to individually live trace the letters in Illustrator, as live tracing them as a group didn’t work very well so I had to manually adjust the settings for each one. I then used live paint and the eye dropper tool to create the same colour palette as Kate Sutton. I have yet to write with this font to ensure it works well together. The font is clearly readable and has a positive flow. The lack of unison gives it an unique edge, making it really one-of-a-kind. Below is my typeface in black and white, which I think work’s well too.

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April 3, 2014 § Leave a comment

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Here is a selection of manifesto designs I have collected as part of my visual research. I found I am quite drawn to designs with a unique edge to them. The images I have collected are all quite different to one another, some characteristics involve an array of colours, supporting illustrations or iconography, or experimental type. The ones that I find particularly stand out to me are 1, 5 and 7. They all share the same colour scheme of simple black and white but use typography as their main focus. I really like how the first image uses illustration as a header in the manifesto. It creates supporting visuals and more interest to the design rather than just words. I also like the handwritten styles of both 1 and 7 as they tell a little bit about the designers. I feel it shows the hands-on and creativity of the designers, getting straight to the point rather than making the manifesto look formal. Manifesto 5 stands out because of the capital B contrasting against the dark background. I think I would like to have one strong powerful visual in my manifesto as it draws attention and can summarise the text in one image. I will now look into experimenting and creating my layouts and designs.

Manifesto: Visual Research

April 3, 2014 § Leave a comment

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This manifesto above called ‘The Holstee Manifesto’ is quite a popular style of design within manifestos. Obviously, it is typography based, using the same font throughout (except the credits), only varying the sizing and position. I think the layout makes it very easy to follow and read as all the text is set horizontal the way it should go. The typeface is simple but strong and bold, making certain points made stand out such as ‘Life is Short’ and ‘Travel Often’. This says to me that this is a belief the writers strongly agree with and get the message across to others. Even if you don’t read the entire manifesto, the main things can quickly be read giving the viewer a positive vibe and a quick understanding to what the authors are trying to communicate.

Personally, I’m not really attracted to this design. However clear and simple to understand it is, I think the aesthetics are poor. The font is simple, the layout and whole design lacks creativity, and the colour theme is black and white. I usually wouldn’t mind a design been a simple colour theme, however I just feel that the design as a whole is too simple to do this. It doesn’t have anything in particular that makes its unique or exciting, and basically just reminds me of a tacky vinyl you’d have in a home.

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The Aardvark Manifesto is a very similar style to the Holstee Manifesto in layout. However, I find the visual design much more appealing and attention grabbing on this one. There is much better use of balancing out white space and much less text. The range in typefaces, height and spacing is just right for the word count. The designer has chosen to stick to two or three different fonts, giving the manifesto an edge. If the poster was to have more I think the design would look mismatched and tacky, if it was to have less then it would be plain like the previous manifesto I looked at. The balance is just right. I also think the choice of type face is much better as it’s bold and block like. They have used a letter-press approach rather than something you’d create in Word. The stars give it that little extra in visuals and the colours have high contrast. The use of orange gives it a warm glow and look of importance so the reader can pick up the strong message from a glance. I also think the use of short sentences make it much more appealing for someone to look at as it’s straight to the point and can quickly be absorbed. This is a much better designed manifesto than the Holstee Manifesto in my opinion for these many reasons.

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