April 22, 2014 § Leave a comment
After deciding on a head mast to develop, I created 10 more designs inspired from my choice. Looking at the layout I had gone with, I could see that it was difficult to balance the white space between the letters no matter what type of font I used. Bold fonts definitely gave the head mast a bigger impact as it stood out and would be easily visible on the cover of a page. It is stronger and more noticeable making a powerful image. After a few attempts at changing the spacing between the letters and making it appear more in balance, I came up with a completely different design which I have decided to settle with. This is the fourth design down on the left column. I feel this has a much snugger fit in the layout, making all the letters interact with each other. The L is out of place, giving it the post-modern twist I was looking for, where as the layout as a whole is organised, referring to the modernism era. As the L is laid down, it acts as an underline, with the segmented end acting as a full stop. I really this this is a strong head mast and so I have neatened this design up and finalised it to use as the head mast for my New Visual Language magazine.
April 18, 2014 § Leave a comment
Here are my top chosen initial design for the head mast of New Visual Language. I have come to this decision through personal preference and market research where I created a poll to see which people found the most strongest idea. According to my research, the most popular were the abbreviated versions. I think this is because it works much better as a title, been compact and most visually connected rather than just text. It shows meaning through symbolising.
#1 Pros: Compact in a rectangular shape which will enable it to fit nicely in any layout. Draws attentions through boldness layout, has a nice tight fit. Variations in text sizing and position add interesting look, making certain works stand out more than others. Fits in with the theme of modernism. Cons: Very simple, not using as much creative skill. Three stripes have no meaning, could be developed into something more related. Not very post-modern.
#2 Pros: Short, abbreviated, easy to read. Making viewer question the meaning. post-modern look with misplaced letter, random dot decoration. Cons: Rotated ‘v’ could be mistaken as a ‘c’, making it confusing as to what the letters stand for. Meaningless dots.
#3 Pros: Very nice fit, all the letters are connected making it appear like one symbol. Easy to read letters. Good spacing and separation between letters. Nice and compact. Reverse letter has a little post-modernism, while organised placing has a taste of modernism. Cons: Uneven white space, could use a little tweaking.
#4 Pros: Letters overlap but have separation to making it more eligible. Connected into one symbol. Cut up lettering reflects post-modernism. Cons: ‘L’ seems a little separated from the other two letters. Has a little roman numeral look to it. The V could be mistaken as another N.
To conclude, I think #3 has to be the strongest idea with the least negative points. It is easy to read and has a sufficient layout to be easily understood. I particularly think it has a powerful impact due to how the letters connect, making it one symbol. It was the most favourable with my target audience and in my own personal preference so I don’t think the decision was difficult. However, I was keen on #1 and #4 as I think the layout and positioning were good starting points, they just lacked in creativity and didn’t relate to the post-modern / modernism theme of my magazine. I will now continue with developing this head mast as it needs a little editing to make the spacing and blank areas more balanced between the letters.
April 17, 2014 § Leave a comment
So here is developed design for my personal manifesto. I’m happy with my chosen idea as I feel it’s clean and crisp, straight to the point and easy to follow. It’s not quite the same as I pictured it to be. I was aiming for a more grunge look to it, with paint strips behind the handwritten text and old news paper cuttings for the icons. However, I feel this has a more positive look due to the colour and use of white space. I may experiment with designing it more to how I planned if I get time along side my other projects so I can initiate which design will have a stronger impact. If I had more time, I would also have liked to create my own illustrations or photography for the icons rather than manipulation other imagery I found during my research.
April 17, 2014 § Leave a comment
I have created 20 initial ideas for the masthead of New Visual Language. In this project we are required to design a magazine based around the style of modernism or post-modernism. Personally I believe you can mix the two styles together and should not be constricted to either one or the other. I have created 10 of each either using the full title or the initials. Some are quite similar as they have inspired a new design from an idea, however I feel I have come up with quite a range of styles I could use for my mast head. I have my personal favourites which I feel would stand out well and work strongly as a masthead, logo and watermark through out the magazine. However, I will research my markets preference by asking a selection of people which logo attracts them. Which ever masthead I decide to go with, I will develop this by experimenting with colour, sizing, and type, and obviously tweaking them a little until the design looks suitable and professional for it’s purpose. as these are just quick starting ideas.
April 16, 2014 § Leave a comment
This is the design I have chosen to take forward for my personal manifesto for design. My idea is to mix punk with a clean edge. I want the title ‘manifesto’ and descriptions to be clean crisp type like helvetica, or maybe something a little more interesting or digital for the title. The list will be white text highlighted with black, the the descriptions in grey beneath to not draw away attention to the key points. The points should stand out with the contrast and boldness, and will be supported by imagery along the left side. The icons I plan to have a black and white newspaper effect/style, using relating imagery to make my manifesto feel stronger. This would also relate to the punk movement, using newspaper cutouts, however I may try and create my own from scratch and reflect the style. Another idea is to illustrate these by hand, or use a cleaner digital design. I will create a variety of rough copies until I achieve the look I am hoping for.
April 16, 2014 § Leave a comment
Today I looked into developing my visual design for my personal manifesto. These are quick thumbnail sketches to give me an idea of a layout. I want something that looks hands-on, personalised to my style and to reflect how I enjoy working with my hands. I’d like it to be illustrated, or at least have some sort of iconography to support the text. I feel minimum text would allow my manifesto to be easy to remember and remind myself, and also is less likely to bore readers as large bodies of text can be off putting. I really like the grunge, black and white style. I have recently been looking into modernism and post-modernism, and feel I like aspects of all of them. Nowadays, design often has characteristics of both, so my design may have aspects of each era too. I partially feel inspired by the new-wave and punk era so this may be a route I will experiment with. The best layout idea’s in my opinion that I may take further are 1st, 2nd and 6th. All of which contain the main points, accompanied by relating imagery and a small body of text to describe the meaning. I feel the 6th design gives me more freedom to take it into a variety of styles, however I shall experiment with my designs until I reach a final decision.
April 15, 2014 § Leave a comment
Here is my final typeface put to use. This is to examine how well my type would work as a title or in a sentence. Personally, I feel that the type fits together well and the letters naturally slot together. I didn’t think about the spacing between letters as I was designing each one so they aren’t perfect, but with little tweaking i feel it would be sorted. I’m really happy with how my typeface turned out and by comparing the final text to the initial sketches, they are pretty similar. The text turned out much better than planned and has shown through development it has become more stronger, unified and defined.